Strategy Sessions

Urban Outfitters: A Vision Sold Separately

The Company is Winning on Paper, But is Anyone Actually Inspired In-Store?

Jul 25 •

Cheeseburgers in Paradise

Meet the Brands Turning Brashness, Mischief, and Maximalism Into Business Models

Jun 24 •

It Was Never About the Sweatshirt

How the Viral Brand Parke and the West Village Merchandised Belonging

May 27 •

Printemps Grand Opening: Can French Luxury Thrive in New York City?

A Detailed Review of the New Parisian Retail Gem and its Potential to Succeed in a Declining Retail World

Mar 24 •

From Workouts to Weekends: Wilson Sporting Goods Has You Covered

With Wilson, Sport Meets Street in a Way That’s as Stylish as it is Functional

Feb 25 •

Restoration Hardware’s Newport Beach Gallery: The Good, The Bad, and The Beige

Revitalizing the RH Experience for Deeper Customer Connections

Jan 28 •

Gap's Timeless Comeback: A Nostalgic Revival Done Right

From cultural icons to modern-day relevance—how Gap is turning the past into a powerful strategy for success.

Nov 12, 2024 •

Madewell: How a Beloved Brand Lost Its Way

New Style Direction, Familiar Collaborations, and Updated Sustainability Efforts are Diluting Madewell's Original Appeal

Nov 4, 2024 •

La Veste Is the Indie Brand Quietly Winning the Seasonal Style Game

Uncover the Secrets to La Veste’s Winning Strategies, Season After Season

Oct 1, 2024 •

A Merchandising Masterclass from Le Bon Marché

Unlocking the Secrets of Parisian Retail Excellence

Sep 24, 2024 •

Fixing the Online Experience — One Frustrated Click at a Time

How to Keep the Entire Purchase and Diminish the Return Rate

Aug 20, 2024 •

How Retail Gets Rewritten — One Bold Move at a Time

Enhancing In-Store Experiences and Embracing Instant Gratification

Aug 13, 2024 •

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