La Veste Is the Indie Brand Quietly Winning the Seasonal Style Game
Uncover the Secrets to La Veste’s Winning Strategies, Season After Season
I discovered many new international brands when I visited Le Bon Marché in April. My new discoveries made my souvenirs feel more special, adding a touch of global flair and a fashionable memory that I proudly wear on the streets of NYC.
La Veste was one of the brands I uncovered, and it instantly upgraded my pants wardrobe. Launched in 2018 by Spanish stylist Blanca Miro and designer Maria de la Orden, this duo crafts a line inspired by vintage aesthetics. Each piece is handmade in Spain with bold colors, unique patterns, and high-quality materials. The brand strives to redefine standards by embracing an outsider perspective in the fashion world - steering clear of conventional trends to deliver distinctive silhouettes.
The brand’s ethos on the website speaks to me and reminds me of my newsletter on novelty bags, which makes La Veste the perfect newcomer for my readers to keep on their radar this fall.
La Veste is open to any woman that wants to strenghten her awareness of being herself and differentiate from the rest.
I’m on board—who’s with me? But before we hit 'add to cart,' there’s an interesting conundrum to consider especially as the seasons change.
Certain brands evoke specific seasons—like the cozy feel of J.Crew for apple picking in the fall or the vibrant energy of Farm Rio for a Caribbean getaway in the spring. La Veste instantly reminded me of outfits for a warm destination with its bold colors and unique patterns. I couldn’t help but wonder: Could La Veste's merchandising and design transition into cooler months, or is it meant for warm weather only?
The answer is a resounding ‘yes’! La Veste has seamlessly transitioned its assortment into the fall and winter seasons. Here are three key ways they achieved this so that brands can adopt, and then implement the same strategies as they approach changing climates:
The Blueprint for an Effective Assortment Strategy
One thing that makes summer dressing so easy is the ability to throw on just one or two pieces for a complete look. La Veste's assortment nailed this with terry cloth dresses, branded cotton t-shirts, and vibrant striped Bermuda shorts. All of this is complemented by fun accessories that tie the whole outfit together. Initially, it was hard to see how the brand could transition to colder climates, especially given its strong resort-wear vibes and the robustness of the collection across different categories. However, I was pleasantly surprised—one-piece dressing evolved into multi-layered outfits, showcasing the brand's versatility and ability to adapt to any season.
This fall, summer textures are swapped out for luxurious velvet jackets, cozy wool skirts, and crisp poplin button-downs, creating a collection rich in harmonious textures that complement each other beautifully. This season invites customers to experiment with layering, making it easy to create stylish looks for any occasion. La Veste's quarterly assortment strategy is one to watch for any brand that is looking to bridge into other seasons that they don’t already specialize in.
Affordable Elegance Every Season
I was shocked by La Veste’s price points when I first discovered them. The fabrics and feel of the garments perfectly matched expectations for that price—premium quality without breaking the bank. I was curious how they could maintain this balance in colder seasons where heavier materials usually increase costs. But I was genuinely impressed once more. The brand finds an excellent balance between sophistication and affordability compared to other contemporary brands in the retail landscape even though €465 may not be the ideal price for everyone. They demonstrate that quality tailoring, premium fabrics, and thoughtful design effectively justify any of their price points.
It's crucial to keep your customers in mind, especially for brands transitioning into new fabric territories. Focus on sourcing fabrics and textures that align with what your customers are accustomed to paying, ensuring a seamless transition that maintains their trust and satisfaction. I’m curious to watch La Veste to see if their pricing strategies evolve. Will they build enough credibility with their audience, to feel confident in gradually introducing higher price points season after season? Grab your popcorn folks…
The Perfect Balance of Aspiration and Everyday Wear
And last but certainly not least, let’s talk about the imagery. It’s stunning, brimming with cool vibes and an array of colors. This summer, the backdrops featured beaches, boats, and city strolls, inviting you to envision yourself in each scene. I’m confident we’ll see that same captivating aesthetic continue as the brand rolls out its fall campaign.
A brand needs to strike a balance between aspiration and practicality. Clothing and messaging should feel inviting and relatable, never so unrealistic that customers can’t picture themselves wearing the pieces in their everyday lives. La Veste consistently embodies this in its art direction and marketing campaigns: a principle that all brands should embrace season after season.
--
In conclusion, La Veste excels at creating versatile pieces that transition seamlessly between seasons, striking a balance between style and affordability. As we move into new seasons, their innovative approach will certainly be one to watch. La Veste is a brand to keep top of mind, especially if you are looking to broaden your brand’s appeal. Their assortment and marketing campaigns are strategic, thoughtfully crafted, and designed to resonate with a wider audience.