Musings of a Merchandiser

Musings of a Merchandiser

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Musings of a Merchandiser
Musings of a Merchandiser
Gap's Timeless Comeback: A Nostalgic Revival Done Right

Gap's Timeless Comeback: A Nostalgic Revival Done Right

From cultural icons to modern-day relevance—how Gap is turning the past into a powerful strategy for success.

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Evonne Sturm
Nov 12, 2024
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Musings of a Merchandiser
Musings of a Merchandiser
Gap's Timeless Comeback: A Nostalgic Revival Done Right
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It's been a tough month in my household—back-to-back allergic reactions, a bout of seasonal colds, the election, you name it. So, I'm leaning in—and I’m leaning in HARD. What feels good? A little comfort and a much-needed escape. For my husband, that means cozying up with a warm hug and rewatching Top Gun, followed by Top Gun: Maverick (because why not?…

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