Musings of a Merchandiser
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💼: Strategy Sessions
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📝: Field Notes
Field Notes
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Receipts From the ’90s
What a Cabinet of Photos Still Confirms About My Style Today
Apr 14
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Evonne Sturm
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The Jacket That Solves Everything
From My Closet and Beyond: The Denim Jacket Remains My Most Dependable Layer
Mar 10
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Evonne Sturm
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I Like What I Like
A Case Study in Style Patterns and the Comfort of Knowing Myself
Jan 20
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Evonne Sturm
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A 2025 Reflection
Field Notes on Transition, Gratitude, and What’s Next
Dec 16, 2025
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Evonne Sturm
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The Art of Dressing
An Afternoon Observing LA’s Most Expressive Exhibit
Nov 11, 2025
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Evonne Sturm
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With Love, From New York
One Last Thank You to the City That Made Me, Me
Oct 21, 2025
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Evonne Sturm
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Legends in Lenses
How Eyewear Became Identity, Business, and Style All at Once
Sep 30, 2025
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Evonne Sturm
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The Couch That Changed Everything
How One Pattern Turns Interiors and Merchandising Into a Study of Choices
Sep 23, 2025
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Evonne Sturm
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Emily Grady Dodge
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A Merchant's Cardio
20,000+ Steps, Five Stores, and the Chase for the Mary Jane Everyone Wants
Sep 9, 2025
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Evonne Sturm
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Birkenstocks: Hype or Hell No?
A Merchandiser’s Take on the Sandal Debate
Aug 19, 2025
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Evonne Sturm
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I Almost Threw Them Away
How A Forgotten Jewelry Box Became My Most Meaningful Collection
Jul 22, 2025
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Evonne Sturm
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Intro to Stripes at Sturm University
A New Course on the Basics of Why Stripes Work and Why I Love Them
Jul 8, 2025
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Evonne Sturm
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