Musings of a Merchandiser
Subscribe
Sign in
Home
🙋🏼♀️: Meet the Merchant
💼: Strategy Sessions
📈: The Trend Report
📝: Field Notes
Field Notes
Latest
Top
Discussions
The Art of Dressing
An Afternoon Observing LA’s Most Expressive Exhibit
Nov 11
•
Evonne Sturm
43
40
5
With Love, From New York
One Last Thank You to the City That Made Me, Me
Oct 21
•
Evonne Sturm
61
57
17
Legends in Lenses
How Eyewear Became Identity, Business, and Style All at Once
Sep 30
•
Evonne Sturm
36
48
6
The Couch That Changed Everything
How One Pattern Turns Interiors and Merchandising Into a Study of Choices
Sep 23
•
Evonne Sturm
and
Emily Grady Dodge
37
48
9
A Merchant's Cardio
20,000+ Steps, Five Stores, and the Chase for the Mary Jane Everyone Wants
Sep 9
•
Evonne Sturm
42
37
15
Birkenstocks: Hype or Hell No?
A Merchandiser’s Take on the Sandal Debate
Aug 19
•
Evonne Sturm
52
123
13
I Almost Threw Them Away
How A Forgotten Jewelry Box Became My Most Meaningful Collection
Jul 22
•
Evonne Sturm
36
40
7
Intro to Stripes at Sturm University
A New Course on the Basics of Why Stripes Work and Why I Love Them
Jul 8
•
Evonne Sturm
29
33
11
The Starting Lineup: My Closet’s Most Valuable Pieces
From Milestone Splurges to Secondhand Steals — the Real Champions of My Wardrobe
Jun 10
•
Evonne Sturm
37
27
7
How I Finally Found My Forever Jeans
Give Me The Hang Jean From Frame or Give Me Death
May 13
•
Evonne Sturm
20
20
5
It's Not Easy Building Your Empire
Running Through Injuries, Rewriting Career Scripts, and Hitting Publish — The Good Life Asks More of Us, Which is Exactly Why it Matters
Apr 22
•
Evonne Sturm
30
21
3
The Tip Jar #7: I’ve Got a Family Spring Break Trip to Pack For — What Am I Packing?
The only two hats you need for beach hangs, flight delays, and every vacation hair moment in between
Apr 15
•
Evonne Sturm
14
8
4
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
