Musings of a Merchandiser
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📝: Field Notes
Field Notes
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Legends in Lenses
How Eyewear Became Identity, Business, and Style All at Once
Sep 30
•
Evonne Sturm
34
46
The Couch That Changed Everything
How One Pattern Turns Interiors and Merchandising Into a Study of Choices
Sep 23
•
Evonne Sturm
and
Emily Grady Dodge
37
48
A Merchant's Cardio
20,000+ Steps, Five Stores, and the Chase for the Mary Jane Everyone Wants
Sep 9
•
Evonne Sturm
41
37
Birkenstocks: Hype or Hell No?
A Merchandiser’s Take on the Sandal Debate
Aug 19
•
Evonne Sturm
52
124
I Almost Threw Them Away
How A Forgotten Jewelry Box Became My Most Meaningful Collection
Jul 22
•
Evonne Sturm
36
40
Intro to Stripes at Sturm University
A New Course on the Basics of Why Stripes Work and Why I Love Them
Jul 8
•
Evonne Sturm
29
33
The Starting Lineup: My Closet’s Most Valuable Pieces
From Milestone Splurges to Secondhand Steals — the Real Champions of My Wardrobe
Jun 10
•
Evonne Sturm
37
27
How I Finally Found My Forever Jeans
Give Me The Hang Jean From Frame or Give Me Death
May 13
•
Evonne Sturm
20
20
It's Not Easy Building Your Empire
Running Through Injuries, Rewriting Career Scripts, and Hitting Publish — The Good Life Asks More of Us, Which is Exactly Why it Matters
Apr 22
•
Evonne Sturm
30
21
The Tip Jar #7: I’ve Got a Family Spring Break Trip to Pack For — What Am I Packing?
The only two hats you need for beach hangs, flight delays, and every vacation hair moment in between
Apr 15
•
Evonne Sturm
14
8
The Tip Jar #6: How to Borrow from Menswear
A Women’s Guide to Shopping Menswear, Featuring the Best Brands for Every Budget and Style
Mar 18
•
Evonne Sturm
18
4
The Tip Jar #5: Building the Ultimate Spring & Summer Shoe Collection
Sharing the Top 3 Shoes to Maximize Your Wardrobe and Effortlessly Adapt to Every Occasion
Feb 11
•
Evonne Sturm
9
4
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