Musings of a Merchandiser

Musings of a Merchandiser

The Couch That Changed Everything

How One Pattern Turns Interiors and Merchandising Into a Study of Choices

Evonne Sturm's avatar
Emily Grady Dodge's avatar
Evonne Sturm and Emily Grady Dodge
Sep 23, 2025
∙ Paid

On September 4, 2022, I met a couch that changed everything. Polka dots covered every inch, from armrest to cushion, impossible to overlook. She demanded attention, the kind that makes you overthink …

User's avatar

Continue reading this post for free, courtesy of Evonne Sturm.

Or purchase a paid subscription.
Emily Grady Dodge's avatar
A guest post by
Emily Grady Dodge
Sharing my real-life (often repeated) outfits & what I’m shopping for / obsessing over, all while focusing on a quality > qty wardrobe. Also! Mom to two, corporate job in interiors, artist, and self proclaimed minimalist. Let’s hang out!
Subscribe to Emily
© 2026 Evonne Sturm · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture