I obsessively research and read about fashion merchandising, trends, and retail. With over 19 years of experience, I'll peel back the curtain on my thought process and provide engaging insights into the ever-evolving retail landscape. I aim to entertain you with sharp and clever viewpoints on fashion while empowering you with innovative strategies to inspire your team and maintain a competitive edge in the market. Subscribe to the newsletter for the latest Musings on Merchandising delivered straight to your inbox.
Stay Fresh and Current
Inside the mind of a merchandiser: where style, strategy, and storytelling meet. Every week starts with curiosity, so consider this your weekly edit:
💼 Strategy Sessions: Deep dives into the business of fashion. Assortment puzzles, retail shifts, and the real reasons behind what we buy.
📈 The Trend Report: What’s in, what’s fading, and what’s worth making room for. A merchandiser’s take on the trends that actually matter.
📝 Field Notes: Where career meets closet. Reflections on life admin, evolving style, and the outfits that quietly carry my day.
Who is Evonne Sturm?
From the very beginning, my small stature has housed the big potential for brewing ideas. I've spent my evolving career honing my craft, specializing in the art of merchandising. I've proven that I can transform concepts into tangible strategies that: drive results, streamline processes, save costs, and gain market share.
When I'm not at the office, you'll find me either at a Broadway show, running throughout the city, visiting art exhibits, trying out new restaurants, or taking a stroll with my husband and our dog, Beckham.
Let’s Connect
Your feedback is valuable to me. Feel free to share what topics interest you.
