I obsessively research and read about fashion merchandising, trends, and retail. with over 18 years of experience, I'll peel back the curtain on my thought process and provide engaging insights into the ever-evolving retail landscape. My goal is to entertain you with sharp and clever viewpoints on fashion while empowering you with innovative strategies to inspire your team and maintain a competitive edge in the market. Subscribe to the newsletter for the latest musings on merchandising delivered straight to your inbox.
Stay Fresh and Current
What you can expect - anticipate a blend of witty musings and in-depth explorations. topics will vary, but they will certainly make you ponder and think about the following:
Splurge or save: is it worth making space for the latest trends in my closet?
I’ve got 99 assortment challenges, which one should i tackle first?
What fuels our fixations on influencers?
Which channel is soaring or snoring: brick-and-mortar, e-commerce, wholesale, or direct-to-consumer?
Conquering your career: Life admin essentials for the modern professional
Who is Evonne Sturm?
From the very beginning, my small stature has housed the big potential for brewing ideas. I've spent my evolving career honing my craft, specializing in the art of merchandising. I've proven that I can transform concepts into tangible strategies that: drive results, streamline processes, save costs, and gain market share.
When I'm not at the office, you'll find me either at a Broadway show, running throughout the city, visiting art exhibits, trying out new restaurants, or taking a stroll with my husband and our dog, Beckham.
Let’s Connect
Your feedback is valuable to me. Feel free to share what topics interest you.
