Musings of a Merchandiser
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📝: Field Notes
The Trend Report
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Legends in Lenses
How Eyewear Became Identity, Business, and Style All at Once
Sep 30
•
Evonne Sturm
26
27
When Sparkle Misbehaves
From the Sidelines to the Sidewalk, Sequins Are No Longer Waiting For December
Sep 16
•
Evonne Sturm
36
39
The Primary Palette
Blue, Red, and Yellow Prove That Three Shades Can Power a Whole Season
Sep 2
•
Evonne Sturm
46
37
A Battle of the Coa(s)ts
When Outerwear Goes Head to Head
Aug 26
•
Evonne Sturm
and
Kelly Williams
52
70
Freshman Energy
Merchandising Fall Like It’s a Brand-New Semester
Aug 12
•
Evonne Sturm
50
35
Who’s a Good Consumer?
An Ode to the Pets Who Changed Us and the Merch That Honors Them
Aug 5
•
Evonne Sturm
30
46
Duffle Bag Dreams
From Bunk Beds to Bergdorf, the Camp-Coded Details I Can’t Resist This Summer
Jul 15
•
Evonne Sturm
25
31
Dressed Like a Snack
The Best Fruit Accessories That Are Ripe for Summer Styling
Jul 1
•
Evonne Sturm
34
30
Nail the Assignment: Wedding Guest Edition
5 Outfit Formulas That Land Compliments Before You Even Sit Down
Jun 17
•
Evonne Sturm
24
17
Gone Fishing
A Post-Vacation Deep Dive into Sardines, Surf, and How the Ocean’s Quirkiest Creatures Are Making Waves in Style and Decor
Jun 3
•
Evonne Sturm
22
31
The Kitten Heel Goes a Long Way
Not Quite Flat, Not Quite Stiletto. The Little Heel is Just Right.
May 20
•
Evonne Sturm
24
16
Stitch, Please: Why Embroidery Is the Detail Designers Can't Let Go Of
The stitched detail that makes modern style feel personal
May 6
•
Evonne Sturm
17
8
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