Musings of a Merchandiser

Musings of a Merchandiser

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🙋🏼‍♀️: Meet the Merchant
💼: Strategy Sessions
📈: The Trend Report
📝: Field Notes

The Trend Report

Nail the Assignment: Wedding Guest Edition
5 Outfit Formulas That Land Compliments Before You Even Sit Down
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Evonne Sturm
13
Gone Fishing
A Post-Vacation Deep Dive into Sardines, Surf, and How the Ocean’s Quirkiest Creatures Are Making Waves in Style and Decor
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Evonne Sturm
31
The Kitten Heel Goes a Long Way
Not quite flat, not quite stiletto. The little heel is just right.
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Evonne Sturm
16
Stitch, Please: Why Embroidery Is the Detail Designers Can't Let Go Of
The stitched detail that makes modern style feel personal
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Evonne Sturm
8
Everything's Coming Up Matching
A Broadway-Worthy Revival for Fashion’s Favorite Duo
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Evonne Sturm
11
“Tariffs? Ugh, As If!”
What Cher Horowitz Can Teach Us About Shopping Intentionally in 2025
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Evonne Sturm
18
The Sam: A Classic Kate Spade Handbag, Reimagined For Today's Consumer
A fresh twist on a beloved original design
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Evonne Sturm
16
Splurge or Save: The Bubble Trend Is Popping Off
How the Bubble Hem Is Making a Comeback — And Whether You Should Join In
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Evonne Sturm
7
Leopard Print: The Modern Essential Worth Embracing
Three Easy Ways to Make This Statement Print Work for You
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Evonne Sturm
4
The Evolution of Childrenswear and It's Stylish Makeover
How Bold, Fashion-Forward, and Sustainable Designs Have Made Childrenswear More Dynamic Than Ever
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Evonne Sturm
4
Splurge or Save: Pointelle Is Everywhere This Season
Should this season's trending fabrication be on your holiday wish list?
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Evonne Sturm
2
The Novelty Bag: The One Trend You Need This Fall
Navigating the Latest Must-Have Purchase Through the Dual Lenses of Consumer and Merchandiser
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Evonne Sturm
2
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