46 Comments
User's avatar
Sogole Kane's avatar

I’m sorry but no. Beckham needs his own SS stat. He’s TOO CUTE FOR WORDS!!! Gahhhh! We are dying for a doggie in our house but with 2 little kids, our hands are already too full. Waiting for them to grow a bit older and then we are def going for it. But man oh man- this Beckham content makes me reconsider the wait!!!

Expand full comment
Evonne Sturm's avatar

Beckham and I are blushing. Thank you, Sogole! I totally get it — life with little ones is already a full house. But when the time feels right, I promise it’s the kind of love that adds a whole new kind of magic. Until then, I’ll keep the Beckham content coming for your daily dose of puppy serotonin.

Expand full comment
Sogole Kane's avatar

THE RUFF DRAFT is by far the winner!!!

Expand full comment
Traci Landy's avatar

I would read & obsess over every single one!!!

Expand full comment
Evonne Sturm's avatar

The bigger question is how fast his paws can type. He’s aiming for 1,000 subscribers as soon as possible. He dreams BIG.

Expand full comment
Traci Landy's avatar

Just here to say I support the pup SS account.

Expand full comment
Evonne Sturm's avatar

He's workshopping a few titles and would love your votes:

- The Beckham Brief

- Paws for Thought

- The Ruff Draft

- Canine Confidential

- Sit. Stay. Substack.

Expand full comment
wantd's avatar

Seriously in LOVE with Beckham!!!! Agree with you completely - dogs deserve the world. They bring us so much love and joy it’s the least we can do!!! Pet merch it is!

Expand full comment
Evonne Sturm's avatar

Aw, thank you! Pet merch is where it is, and I am so glad you agree.

Expand full comment
Steven Sturm's avatar

😀😀👍👍

Expand full comment
Evonne Sturm's avatar

🐾🐾🐾🐾🐾🐾🐾🐾

Expand full comment
Kathleen Kulenych's avatar

Love always! So good! And Beckham is gorgeous! 🩷🩷🩷

Expand full comment
Evonne Sturm's avatar

Thank you, Kathleen!

Expand full comment
Fawnia Soo Hoo's avatar

Omg BECKHAM! I love that name for obvious reasons lol and sooo cute ❤️

Expand full comment
Evonne Sturm's avatar

Aww, thanks, Fawnia! I can't take credit for his name; that was all my husband's doing.

Expand full comment
Fawnia Soo Hoo's avatar

So cute!!

Expand full comment
Elin Strong's avatar

THE CUTEST POST EVER. Also, I gifted my mom the custom staud bag with our family dog on it years ago and she still has it on display. 10/10 second your recommendation there!!!

Expand full comment
Evonne Sturm's avatar

So sweet, Elin — thank you! Love hearing you gifted your mom a custom Staud bag with your family dog, and that it’s still on display. Peak sentimental chic in all its glory.

Expand full comment
Christine Morrison's avatar

Beckham is precious, but I fear my baby (Montauk) might be cuter...as my vet says, "Everyone says they have the best dog, and none of them are wrong." I could have sworn Marc did Bark Jacobs in the aughts, but was mistaken — that was Bookmarc. He truly owned Bleeker Street at the time. I love the expansive nature of his creativity and brand.

Expand full comment
Evonne Sturm's avatar

Christine, I’m going to need a photo of Montauk immediately. Please paste in the chat today. That quote from your vet is perfect — and completely true. They really are all the best.

And yes, Bookmarc! You’re so right. That whole era felt like peak Marc. Every corner of Bleecker had his stamp on it. I miss that kind of playful, full-world brand building. There was nothing small about his vision, and god did I love that.

Expand full comment
Christine Morrison's avatar

One photo does not do her expressive face, and huge heart, justice. Photo in the chat! xx

Expand full comment
Evonne Sturm's avatar

Montauk is precious. Def swoon worthy for sure.

Expand full comment
Olive Lippolis's avatar

Totally on board with this. What great timing too for this insight. If you look at Anthropologie's home page right now it looks like they are running a pet themed campaign. You nailed it.

Expand full comment
Evonne Sturm's avatar

Olive! I saw this yesterday and was beaming. Who knew Anthropologie, Maeve and I could be more aligned. Such a fun campaign, loved all of the images. Thank you for your kind words 💕

Expand full comment
Tina Boetto's avatar

Oh. my. goodness! Both of your doggies are the absolute sweetest! Beckham looks so spunky. I love all of this personalized pet merch (someone even did their guinea pig's portrait on MJ bag, the cuteness overload). There is a pet photographer I love on IG that does the funniest family photo shoots, sharing for reach since she visits NYC https://www.instagram.com/bowieshoots/

And I'm so sorry to hear about Bogart, it's incredibly hard to lose a pet. The one thing I wish I could find is a chic urn pendant for ashes - I've looked for these after both of my dogs crossed the rainbow bridge and can't find anything that's quite right, so I use memorial jewelry for now. It sounds v niche, but I think it could be a growing market.

Expand full comment
Evonne Sturm's avatar

Thank you so much, Tina. Beckham really does have a big personality, and your note about Bogart truly means a lot. Losing a pet is incredibly hard. They take up so much space in our lives without even trying. I’m sorry you’ve been through it too.

The MJ guinea pig bag is amazing. I love how creative and personal people get with pet tributes. And thank you for the photographer rec. Her work is hilarious and oddly moving. Bookmarking her.

Also, I think you’ve found your next business venture with those urn pendants. If anyone can make them chic, it’s you.

Expand full comment
Tina Boetto's avatar

Please if you book Bowie Shoots I need to see all of the pictures. And I'd love to see more Beckham, the next time I'm in NY I'm booking myself for a dog walking/shopping date with you.

Expand full comment
Katelyn Cnossen's avatar

Legit CUTEST dog!

Expand full comment
Evonne Sturm's avatar

Thank you, Katelyn. You just want to pinch his face, don’t ya?!?!?

Expand full comment
Katelyn Cnossen's avatar

YES 🥹

Expand full comment
Jordyn Sharfe's avatar

Beckham is the CUTEST!!!! You always have perfectly wacky and so on point NL ideas. they ALWAYS hit!

Expand full comment
Evonne Sturm's avatar

Thank you, thank you, Jordyn! Hearing these sweet words about my pup AND my newsletter is making my whole day 😊.

Expand full comment
FINDS By Ginny's avatar

Look how sweet!!!! I love this so much! 🫶🫶❤️

Expand full comment
Evonne Sturm's avatar

Thanks, Ginny. He’s the sweetest ♥️

Expand full comment
Traci Landy's avatar

This was amazing… YOUR PUP IS SO CUTE. I would 100% wear an entire outfit covered in a collage of my dog’s face. We went on a field trip to The Met, and I literally spent the day taking photos of all the dogs in the paintings. I will consume anything and everything with a German Shepherd on it as a full act of devotion. If that hat goes on sale, IT. IS. MINE.

Expand full comment
Evonne Sturm's avatar

Thank you so much, Traci. Fully support you wearing a head to toe outfit covered in your dog’s faces.

The Met dog scavenger hunt feels like the kind of wholesome chaos I fully support. And agreed — that hat belongs in your cart the moment it drops a dollar.

Expand full comment
Jennifer Klee's avatar

I am now biased in favor of your dog being the cutest dog ever, too.

Expand full comment
Evonne Sturm's avatar

Aw, thanks Jenn. I can never get mad at his face, even though he may eat all the toilet paper in our apartment 😂.

Expand full comment
Kelly Williams's avatar

Evonne!! Ok your dog really is the cutest ever. The regal portraits of him and Bogart need a place in your home if they aren’t already there.

Expand full comment
Evonne Sturm's avatar

Ahh, thank you — that means so much, Kelly! I'm so glad you agree that every royal needs a proper gallery wall. Now the real debate is... which wall gets the honor?

Expand full comment
Kelly Williams's avatar

I had a friend who put her kids into royal portraits and displays them in her living room (front and center!). It embarrasses them and makes me smile.

Expand full comment
Evonne Sturm's avatar

Oh my, this sounds like pure living room decorating gold. I love it!

Expand full comment
Emily Grady Dodge's avatar

Ohhhhhhhhhhh wow Beckham is truly very very very very cute. The pic of him with the stick in his mouth?!?! Are you kidding me?!?!?!?!? Can I meet you in the city for a dog walk? Seriously. I need to meet him.

Love all these ideas - the Bark Jacobs concept is incredible ahhahaha

And Bogart… what a sweet face. It’s so hard to lose a pet 💕💕

Expand full comment
Evonne Sturm's avatar

Thank you so much, Emily. This made me smile so big. Beckham would love a city walk date and will bring along whatever stick he deems best. Let's plan ASAP. If only Bark Jacobs could be his big break! And thank you for the kind words about Bogart. I still miss that sweet face every day. 💕

Expand full comment