I'm starting to realize that summer dressing is about incorporating as much nostalgia as possible into what we're wearing without ACTUALLY looking like I'm headed to Outward Bound. I would like to plead the case for hiking socks tho :-)
The summers between college I was a camp counselor for middle school girls; the only people locking lips behind the canteen were me and my boyfriend 😏
This gave me all the nostalgic feels!! Also, the patches! I love that so much. Recently while virtual window shopping I found a pair of men’s pants with patches and I was immediately smitten. You are on to something!!
Kelly! Im dying to hear some camp counselor stories. I’m sure they are epic. I’ll take all forms even the juicy lip locking with your boyfriend. ☠️.
Patches are such a big trend coming and I love that you are onboard! Currently have one in my spring ‘26 assortment at work and dying to add a pant for fall.
I teach in a school where the students have the most incredible summer camp stories: friendships, traditions, color wars, the whole thing. I never had that as a kid, but I totally get where you're coming from. Hearing them chat before class feels like eavesdropping on the sweetest little world.
Also obsessed with the bandana print trend. I saw someone (maybe Mally K. Goldman via Things I Bought and Liked on IG?) wearing a navy scarf version, and I haven’t stopped thinking about it since.
Currently on the hunt for a cute paracord bracelet. This inspo is everything.
And I’m VERY into utility, combat, and cargo pieces right now. Once mocked my husband for wearing cargo shorts and I deeply regret it. The patch potential is making me rethink everything.
“Eavesdropping on the sweetest little world” love this so much!! I’m so glad I’m not alone missing out on the camp experience. I’m living vicariously through your students as well.
Isn’t the bandana print trend just heaven?!?! I’ll take a scarf, a dress, a pant, anything. It’s all just too good.
Patched Cargos sound so fun and you would look killer in them. Highly petitioning to add this to your wardrobe.
Okay, I'm back, I loved (as always), if I was a bathing suit person I'd be all over that Zimmerman suit. You have an incredible merchant eye for curating these spectacular mood boards and finding the best of the best. I feel like I'm in a glorious walk through and then design tries to force me to buy 5K units of something absurd that's outside of the gorgeous collection you've created. Merchant and apparel nostalgia rolled in one :) And Troop Beverly Hills for life.
Tina, I’ve never felt more seen. That dreamy little merchant moment before someone comes in demanding 5K units of the wrong thing — my work life, 24/7. Thank you for seeing both the nostalgia and the strategy here. And of course, Troop Beverly Hills forever.
Even more so when it's the leadership team and you know this will somehow come back on you in six months. Loved this though, totally nostalgic for my merch days every time I read one of your amazing posts.
Dying bc quite literally my kids are headed to Wild Rivers today as part of their summer camp!! Omg I feel you on the So Cal lack of real camps / I did one sleep away camp once and it was a NIGHTMARE tbh - so I’m sorta glad I didn’t have that growing up! Instead- I can just have fun with all the fun camp inspired fashion you’ve outlined here!! Much better IMO!
Thank you so much, Sogole. I’m LOL that your kids are going to Wild Rivers. What a small world and also bravo Wild Rivers for continuing on this amazing summertime legacy.
I’d love to see how you would style the paracord trend. Flawlessly, I bet!
Thank you!! Every time you comment and get my humor it makes my heart flutter. I am dying over the fact that you binged unsolved mysteries. That patch is gold and needs to be purchased as soon as possible. Were we separated at birth? Someone might need to look into this….
Fellow California girls / Wild Rivers survivors unite!!! I know this feeling so well. The camp vibes here are strong, and I’m loving it — especially the paisley. Gonna go watch The Parent Trap now, bye.
I'm starting to realize that summer dressing is about incorporating as much nostalgia as possible into what we're wearing without ACTUALLY looking like I'm headed to Outward Bound. I would like to plead the case for hiking socks tho :-)
Nostalgia for the win, always!!! I need help with styling hiking socks. If you can make a strong case for styling, I am all ears 💕.
The summers between college I was a camp counselor for middle school girls; the only people locking lips behind the canteen were me and my boyfriend 😏
This gave me all the nostalgic feels!! Also, the patches! I love that so much. Recently while virtual window shopping I found a pair of men’s pants with patches and I was immediately smitten. You are on to something!!
Kelly! Im dying to hear some camp counselor stories. I’m sure they are epic. I’ll take all forms even the juicy lip locking with your boyfriend. ☠️.
Patches are such a big trend coming and I love that you are onboard! Currently have one in my spring ‘26 assortment at work and dying to add a pant for fall.
I teach in a school where the students have the most incredible summer camp stories: friendships, traditions, color wars, the whole thing. I never had that as a kid, but I totally get where you're coming from. Hearing them chat before class feels like eavesdropping on the sweetest little world.
Also obsessed with the bandana print trend. I saw someone (maybe Mally K. Goldman via Things I Bought and Liked on IG?) wearing a navy scarf version, and I haven’t stopped thinking about it since.
Currently on the hunt for a cute paracord bracelet. This inspo is everything.
And I’m VERY into utility, combat, and cargo pieces right now. Once mocked my husband for wearing cargo shorts and I deeply regret it. The patch potential is making me rethink everything.
FANTASTIC WORK!!!
“Eavesdropping on the sweetest little world” love this so much!! I’m so glad I’m not alone missing out on the camp experience. I’m living vicariously through your students as well.
Isn’t the bandana print trend just heaven?!?! I’ll take a scarf, a dress, a pant, anything. It’s all just too good.
Patched Cargos sound so fun and you would look killer in them. Highly petitioning to add this to your wardrobe.
Evonne, you had me at this cover image alone :) Bookmarking to come back to later tonight, cannot wait to read
TROOP BEVERLY HILLS! Iconic and so glad it's your favorite, too.
Okay, I'm back, I loved (as always), if I was a bathing suit person I'd be all over that Zimmerman suit. You have an incredible merchant eye for curating these spectacular mood boards and finding the best of the best. I feel like I'm in a glorious walk through and then design tries to force me to buy 5K units of something absurd that's outside of the gorgeous collection you've created. Merchant and apparel nostalgia rolled in one :) And Troop Beverly Hills for life.
Tina, I’ve never felt more seen. That dreamy little merchant moment before someone comes in demanding 5K units of the wrong thing — my work life, 24/7. Thank you for seeing both the nostalgia and the strategy here. And of course, Troop Beverly Hills forever.
Even more so when it's the leadership team and you know this will somehow come back on you in six months. Loved this though, totally nostalgic for my merch days every time I read one of your amazing posts.
Ha, markdowns waiting to happen 😂😂😂.
thank you so much for your thoughtful words, makes my heart happy, especially coming from you.
Dying bc quite literally my kids are headed to Wild Rivers today as part of their summer camp!! Omg I feel you on the So Cal lack of real camps / I did one sleep away camp once and it was a NIGHTMARE tbh - so I’m sorta glad I didn’t have that growing up! Instead- I can just have fun with all the fun camp inspired fashion you’ve outlined here!! Much better IMO!
Thank you so much, Sogole. I’m LOL that your kids are going to Wild Rivers. What a small world and also bravo Wild Rivers for continuing on this amazing summertime legacy.
I’d love to see how you would style the paracord trend. Flawlessly, I bet!
This was sooo good. you make it all make sense ♥️
Thank you, Jordyn. That paisley print vest has your name all over it.
This was suuuuuch a fun read! My summer camp experience was limited to staying at home with my brother binge watching Unsolved Mysteries - should I buy this as my badge? I earned it!! https://www.redbubble.com/i/pin/Unsolved-Mysteries-logo-by-Primotees/157151183.NP9QY
Jokes aside, I now really want something paisley!!!
Thank you!! Every time you comment and get my humor it makes my heart flutter. I am dying over the fact that you binged unsolved mysteries. That patch is gold and needs to be purchased as soon as possible. Were we separated at birth? Someone might need to look into this….
Evonne… we’re like…. TWINS!
L I T E R A L L Y! Counting down til our date 💕.
Can’t waiitttttttt!!!!!!
👯👯👯
Parent trap! Ohhhh this brings me back! Loved that movie.
This is so fun, and so good!! Love the merit badges
Thanks, Ginny!! I agree, Parent Trap is fantastic. Lindsay Lohan at her finest, ha.
Fully petitioning for patches on everything this Fall.
I will petition with you!! Sounds like a plan!
Fellow California girls / Wild Rivers survivors unite!!! I know this feeling so well. The camp vibes here are strong, and I’m loving it — especially the paisley. Gonna go watch The Parent Trap now, bye.
Thank you so much, Elin! Meet me at the lazy river with a paisley bandana and a Capri Sun? We ride at dawn.
Girl, I am THERE. I’ll bring the dippin dots.
Yes, PLEASE!
Agree with all of this!
So glad you agree. Thanks, Lindsay! Excited for our lunch date.