Musings of a Merchandiser
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Nail the Assignment: Wedding Guest Edition
5 Outfit Formulas That Land Compliments Before You Even Sit Down
Jun 17
•
Evonne Sturm
19
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Musings of a Merchandiser
Nail the Assignment: Wedding Guest Edition
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13
The Starting Lineup: My Closet’s Most Valuable Pieces
From Milestone Splurges to Secondhand Steals — the Real Champions of My Wardrobe
Jun 10
•
Evonne Sturm
20
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Musings of a Merchandiser
The Starting Lineup: My Closet’s Most Valuable Pieces
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24
Gone Fishing
A Post-Vacation Deep Dive into Sardines, Surf, and How the Ocean’s Quirkiest Creatures Are Making Waves in Style and Decor
Jun 3
•
Evonne Sturm
21
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Musings of a Merchandiser
Gone Fishing
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31
May 2025
It Was Never About the Sweatshirt
How the Viral Brand Parke and the West Village Merchandised Belonging
May 27
•
Evonne Sturm
30
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Musings of a Merchandiser
It Was Never About the Sweatshirt
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27
The Kitten Heel Goes a Long Way
Not quite flat, not quite stiletto. The little heel is just right.
May 20
•
Evonne Sturm
22
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Musings of a Merchandiser
The Kitten Heel Goes a Long Way
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16
How I Finally Found My Forever Jeans
Give Me The Hang Jean From Frame or Give Me Death
May 13
•
Evonne Sturm
17
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Musings of a Merchandiser
How I Finally Found My Forever Jeans
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20
Stitch, Please: Why Embroidery Is the Detail Designers Can't Let Go Of
The stitched detail that makes modern style feel personal
May 6
•
Evonne Sturm
16
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Musings of a Merchandiser
Stitch, Please: Why Embroidery Is the Detail Designers Can't Let Go Of
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8
April 2025
Everything's Coming Up Matching
A Broadway-Worthy Revival for Fashion’s Favorite Duo
Apr 29
•
Evonne Sturm
13
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Musings of a Merchandiser
Everything's Coming Up Matching
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11
It's Not Easy Building Your Empire
Running through injuries, rewriting career scripts, and hitting publish — the good life asks more of us, which is exactly why it matters
Apr 22
•
Evonne Sturm
29
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Musings of a Merchandiser
It's Not Easy Building Your Empire
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21
The Tip Jar #7: I’ve Got a Family Spring Break Trip to Pack For — What Am I Packing?
The only two hats you need for beach hangs, flight delays, and every vacation hair moment in between
Apr 15
•
Evonne Sturm
14
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Musings of a Merchandiser
The Tip Jar #7: I’ve Got a Family Spring Break Trip to Pack For — What Am I Packing?
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8
“Tariffs? Ugh, As If!”
What Cher Horowitz Can Teach Us About Shopping Intentionally in 2025
Apr 8
•
Evonne Sturm
20
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Musings of a Merchandiser
“Tariffs? Ugh, As If!”
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18
The Sam: A Classic Kate Spade Handbag, Reimagined For Today's Consumer
A fresh twist on a beloved original design
Apr 1
•
Evonne Sturm
17
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Musings of a Merchandiser
The Sam: A Classic Kate Spade Handbag, Reimagined For Today's Consumer
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16
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