Musings of a Merchandiser
Subscribe
Sign in
Home
🙋🏼♀️: Meet the Merchant
💼: Strategy Sessions
📈: The Trend Report
📝: Field Notes
Latest
Top
Discussions
When Sparkle Misbehaves
From the Sidelines to the Sidewalk, Sequins Are No Longer Waiting For December
Sep 16
•
Evonne Sturm
35
37
A Merchant's Cardio
20,000+ Steps, Five Stores, and the Chase for the Mary Jane Everyone Wants
Sep 9
•
Evonne Sturm
40
36
The Primary Palette
Blue, Red, and Yellow Prove That Three Shades Can Power a Whole Season
Sep 2
•
Evonne Sturm
46
37
August 2025
A Battle of the Coa(s)ts
When Outerwear Goes Head to Head
Aug 26
•
Evonne Sturm
and
Kelly Williams
50
70
Birkenstocks: Hype or Hell No?
A Merchandiser’s Take on the Sandal Debate
Aug 19
•
Evonne Sturm
51
124
Freshman Energy
Merchandising Fall Like It’s a Brand-New Semester
Aug 12
•
Evonne Sturm
50
35
Who’s a Good Consumer?
An Ode to the Pets Who Changed Us and the Merch That Honors Them
Aug 5
•
Evonne Sturm
30
46
July 2025
Urban Outfitters: A Vision Sold Separately
The Company is Winning on Paper, But is Anyone Actually Inspired In-Store?
Jul 25
•
Evonne Sturm
34
31
I Almost Threw Them Away
How A Forgotten Jewelry Box Became My Most Meaningful Collection
Jul 22
•
Evonne Sturm
36
40
Duffle Bag Dreams
From Bunk Beds to Bergdorf, the Camp-Coded Details I Can’t Resist This Summer
Jul 15
•
Evonne Sturm
25
31
Intro to Stripes at Sturm University
A New Course on the Basics of Why Stripes Work and Why I Love Them
Jul 8
•
Evonne Sturm
29
33
Dressed Like a Snack
The Best Fruit Accessories That Are Ripe for Summer Styling
Jul 1
•
Evonne Sturm
34
30
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
