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I feel like more casual and younger brands like Brandy Melville have been doing pointelle for a long time, as it totally fits their younger and "kidult" target market. In addition, I've been seeing many influencer-started brands embrace the trend, such as Daily Drills and Shop Form!

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I’ve never heard of Daily Drills and Shop Form, thanks for sharing. Adding the Pointelle Tank and Poplin Resort Short immediately to my wish list for the holidays 🕎🎄

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