Wallpaper’s Big Moment: The Power of a Patterned Wall

Explore Bold Designs and Artists That Bring Character to Your Space

I’ve been enchanted by the transformative magic of wallpaper since the day I moved to NYC and gained the freedom to decorate my own space. When we renovated our bathroom, I chose the playful 'Too Much New York City Stuff' print from Flat Vernacular. This wallpaper bursts with tiny watercolor depictions of classic and quirky NYC icons—from landmarks to local gems—creating a true 'Ah-ha!' moment. I discover a new icon that I’m obsessed with every time I use the bathroom - revealing hidden gems I hadn’t noticed before. It turned the space into an oasis of creativity and inspiration.

[a splash of charcter from our bathroom]

To me, wallpaper isn’t merely a trend; it’s a versatile design tool that elevates any room, crafting a unique ambiance that paint alone simply can’t provide.

Starting as a decorative touch in 16th-century cupboards, wallpaper exploded in popularity by the 20th century, adorning homes of all kinds. Innovations in printing fueled mass production making it accessible and paving the way for stunning, trend-driven designs. In 2024, influential designers like Kelly Wearstler, Jonathan Adler, and Sarah Sherman Samuel are bringing wallpaper back to the forefront by showcasing how unique prints serve as powerful statements in modern interiors. Their work proves that wallpaper is not just about aesthetics; it’s a form of storytelling that adds depth and soul to our spaces and our homes.

As we enter ‘cozy’ season and spend more time indoors, I find myself dreaming of how to incorporate wallpaper into a future home with plenty of closet space. I’m obsessed with playful prints and can already envision transforming unexpected spots. I’ve rounded up my favorite patterns that are simply begging for attention, along with three noteworthy designers from across the U.S. Be sure to bookmark this newsletter for your next home decor project.

Character and Charm from Miami

It’s time you discovered Carly Kuhn— because you’ll want her vibrant art in your home as soon as possible. As a Miami-based illustrator who’s collaborated with brands like Prada and Dior, she infuses playful sophistication into every piece. With her background in TV and comedy, Carly captures the quirks of life, transforming your space into a lively, inspiring haven.

• The Whimsy Chairs will be the best addition to spruce up an accent wall in a breakfast nook.

• The Dainty Shoe is perfect for inside your closet doors.

• The Floating Ballerinas inside a nursery’s bookcase would be a fun surprise as you reach for a book before bedtime.

Chic and Alluring from Los Angeles

I’ve been a fan of Clare V. for a long time because she merges laid-back California style with Parisian elegance effortlessly. Over the years, Clare has captured our hearts producing thoughtful designs and craftsmanship across a range of handbags, wallets, clothing, and accessories in Los Angeles. Since 2021, Clare Vivier has collaborated with Wallshoppe, infusing her signature style into stunning wallpaper designs. Her multiple collections with the brand showcase chic color combinations and bold patterns. If you’re drawn to international flair, West Coast vibes, and mid-century modern design, look no further — her prints are perfect for adding stylish accents to any space in your home.

• Add Sardines to the walls of a laundry room for a cheeky twist on cleanliness.

• Take a play from the Parisians by using Lotus Stripe on the ceiling in any room of your home.

• If your garage walls are filled with rackets think about upgrading one of the walls with Tennis Balls.

Personality and Flair from New York City

Mark my words, Joana Avillez is a designer to watch. She hails from NYC and makes a splash with her imaginative artistry. Known for her enchanting yet refined approach, she first gained wallpaper recognition for designs at the now-defunct networking space, The Wing. I’m giddy with excitement to share her most recent collaboration with The New Yorker x Schumacher, she’s produced my two favorite designs from the collection. With her unique perspective, Joana’s work blends humor and whimsy, resonating with diverse audiences. She’s one to keep your eyes on because whatever she draws up next, it is sure to be a crowd favorite in your home.

• The peel-and-stick Street Scenes wallpaper is an NYC renter’s dream for a bathroom makeover that can start as early as tomorrow.

• Wallpaper the inside of your pantry (especially if it contains dog treats) with Good Dogs Everywhere.

Wallpaper can truly elevate your home with eye-catching designs from talented illustrators and designers. For a budget-friendly twist (especially for renters) —consider peel-and-stick options or create just one accent wall to save costs while still making a bold statement. Whether you splurge or save, wallpaper is the ultimate design tool for showcasing your unique style.