From Workouts to Weekends: Wilson Sporting Goods Has You Covered
With Wilson, sport meets street in a way that’s as stylish as it is functional
Confession time: I secretly wish I played tennis. My mom’s been at it for decades, and let’s be real—she’d crush me on the court any day with her mean forehand lob. She’s always raving about the sport’s benefits: a full-body workout, strength, stamina. Maybe if I lived somewhere warmer, it’d be my go-to workout. But for now, I’ll stick to dreaming—about the sport and, more importantly, the outfits.
Last summer, I went into the Wilson Sporting Goods store on a work assignment in SoHo. Within minutes, I was intrigued. There was never any reason to step inside before, but an hour later, I walked out knowing one thing: this brand is one to watch.
The Spirit of Everyday Performance
For starters, Wilson’s bio says it best: “Empowering every human to live like an athlete.” That tagline resonates because performance looks different for everyone. For me, it’s squeezing in 3 miles before work and finishing strong as if I ran a marathon. For my future self, it’s getting into the zone of serious tennis rallies with friends. For others, maybe it’s simply dressing the part.
What I love about Wilson’s brand is how they capture that energy — the confidence, movement, and spirit of sport—in everyday life. Their marketing campaigns showcase this perfectly. The first set of images beautifully encapsulates athletes on the court, a bit of sweat, and the endurance that defines the game.
The second set of images captures the lifestyle—prestige, prep, and polish. Wilson makes performance feel effortless, no matter where you're headed.
With such a strong marketing message in both sport and style, Wilson’s brings that same energy to life through their thoughtfully curated merchandise.
Game, Set, Style: The Tennis Assortment Pieces You’ll Want On and Off the Court
Wilson Sporting Goods is known for equipping athletes with top-tier gear and outfitting them in performance-driven apparel across tennis, golf, baseball, basketball, football, and more—blending innovation with classic sports heritage. Their apparel assortment offers a wide range of silhouettes for both men and women, from streamlined performance pieces to retro-inspired casualwear. Whether you're looking for sleek, technical fabrics that move with you or vintage-inspired styles that bring an effortless sporty edge to your everyday wardrobe, Wilson delivers.
Building on that spirit, Wilson brings this energy to life with a thoughtfully curated collection of tennis-inspired pieces. This assortment is the perfect mix of style and sport, offering pieces as functional as they are fashionable. It’s hard to deny how badly I want both a tennis skirt and a kitschy tennis cardigan, even though I do not need it at all in my current gym rotation.
I love all of these accessories and they would be fantastic additions to your weekend ensemble - tote, belt bag, hat, and socks.
How cute would either this tank or popover sweater look underneath a blazer for work or paired with a mini skirt for a cute Spring outfit?
These pleated pants have a unique waistband that’s borrowed from the boys. Then grab this menswear pinstripe popover to complete the look.
These retro-sport vibes can be found in this tee, half-zip, or pullover sweatshirt.
I love the tennis yellow in this dress, plus the detailing on the back is perfection.
I may not be on the court (yet), but I’m finding a way to wear this skirt.
Performance and Value: Why Wilson’s Price Point Wins
What I love most about Wilson is its attainable price point and the sweet spot it occupies in the athletic market. It’s all about the balance. The brand offers innovation, durability, and style without the luxury markup, making it easier to invest in pieces that look just as good off the court as they do on it.
The perfect example of their sharp price points is showcased below with Lacoste. While some can’t resist the lure of Lacoste’s Heritage Stretch Skirt, the price feels steep due to the minimal features offered to the customer.
Wilson’s Midtown Skirt, with its anti-odor, quick-drying, and compressive features, provides exceptional value compared to Lacoste’s simpler, moisture-wicking design. Both offer performance, but Wilson’s added functionality and lower price point make it the smarter choice for both performance and value.
Ready for the Court, Ready for Life
Attention, Mom: I’ll meet you on the court soon.
While Karen might still have the upper hand, I’ll be stepping onto the court with confidence and style, thanks to Wilson. Whether I'm training, running errands, or imagining my future on the court, Wilson’s iconic marketing, performance-driven designs, and sharp price points will keep me ready for anything.
Hurry up and learn to play. I may crush you on the court, but I am sure you’ll clobber me when it comes to style.